First Choice Brands

We only sell the best in the business, period.


Frank Trulaske, founder and CEO of TRUE Fitness, has always promoted the same guiding principle of delivering superior products, service and support for our customers, over the last 34 years. This same philosophy has led us to be the global leader in premium cardio equipment for both the commercial and residential markets. Today, our goal as a company is not to sell the most cardio products in the world, but to deliver the world’s best premium equipment for our customer’s health and fitness solutions.

Our equipment has always encompassed the latest technology and safety features since the beginning, giving our customers the very best exercise experience possible with unshakeable peace of mind.

Over the last 34 years, TRUE has made tremendous developments and accomplishments within the fitness industry.

Tulsa Fitness Equipment - Spirit Fitness

Spirit Fitness built our first fitness product in 1983, with the simple goal of giving our customers the highest quality equipment to help them achieve their fitness goals.

It is that same simple purpose which continues today in designing and developing every piece of equipment that bears the Spirit Fitness name. We make sure that each new equipment design meets the same demanding standards that have crafted the Spirit Fitness brand.

Over the last thirty years, our focus has always been—and will continue to be—delivering a quality experience with our equipment. We understand that our products are an investment and we design them to keep pace with your own longterm fitness goals. All of our products are produced in our ISO-certified factories for consistent quality.

Our other passion has always been on innovation that improves our customers’ experience. We were one of the first to integrate cooling fans on our products; a high-quality fan is now standard on nearly all Spirit Fitness products. We also integrate audio speakers for MP3 players on most of our products. The number one reason people stop exercising is from boredom, and we know that if you are a little more comfortable, you will work-out longer and achieve your fitness goals that much faster.

These, along with many other exclusive features, are put into our products to help you achieve success. There are many companies that produce fitness equipment, but few that focus on the details that you will find in a Spirit Fitness product.

Tulsa Fitness Equipment, - Paramount Fitness

Paramount is a major manufacturer of top-quality commercial fitness products. The company was started in 1954 making Paramount the longest established fitness equipment producer in the world. Paramount’s unparalleled record of success, currently spanning six decades, is the result of innovative product design, strict adherence to high quality-control standards and excellent after-sale support on a consistent basis for each and every customer.

The company’s continued investment in advanced engineering and production resources insures all customers they are getting the very best fitness equipment the industry has to offer. This investment includes the latest in 3D CAD Parametric Design Software used throughout the R & D process. At the production level, this includes precision CNC Machining Centers and high-speed laser cutting systems. These capabilities insure Paramount’s on-going commitment towards providing customers equipment with optimal ergonomic and biomechanical design features, long-term structural performance under heavy-duty use and a modern aesthetic appearance. User acceptance, long-term product reliability and a great look are all trademarks associated with the Paramount brand name.

With distribution in over 60 countries and our 56 plus years of experience, the Paramount brand name is highly respected throughout the world. The company offers over 100 commercial fitness items including single, dual and multi-stack selectorized weight machines, functional trainers, plate-loaded products plus free weight benches, racks and accessories.


Body-Solid Inc. is a leading manufacturer and distributor of high quality fitness equipment for the home and commercial markets.  With over 20 years of experience, Body-Solid offers one of the widest arrays of products in the industry including multi-station gyms, free weight machines, a complete line of cardiovascular products, weight plates, kettle bells, dumb bells and fitness accessories.

Originally founded in 1989, Body-Solid has grown from its original 10,000 square foot warehouse to an over 200,000 square foot distribution facility and world wide head quarters, based just outside Chicago in Forest Park, Illinois.  The Company sells its products in the United States, Canada, and over 100 other countries worldwide. Body-Solid’s dedication to quality craftsmanship, customer service and value has enabled it to develop a premier reputation within the fitness equipment industry.  In particular, the company is known for its industry leading in-home life time warranty and its strong commercial warranties.

The majority of Body-Solid’s products are made in an ISO-9000 certified facility to exacting quality and performance specifications defined by the company and are supported by the best customer service in the business with highly trained service professionals dedicated to making  Body-Solid purchases enjoyable experiences.


TKO Sports Group USA Limited was founded in 1996 by Garry Kurtz. TKO was first a boxing equipment company (hence the name Technical KnockOut), but has since evolved into a health and fitness equipment manufacturing company.

TKO now offers a variety of products, from boxing gloves to yoga mats, or from dumbbells to functional trainers and cardio equipment such as elliptical machines and indoor bikes.

At TKO Sports Group USA Limited, we are committed to building a company that inspires the design of innovative products in the promotion of wellness and healthy living. Whatever It Takes is not just a tag line, it’s our lifestyle.


Founded in 1987, TROY Barbell has steadily grown to become one of the premier free-weight manufacturers in the fitness industry. Our sales, marketing and distribution divisions are headquartered in Houston, Texas and supplemented with a distribution warehouse in New Jersey to better serve you.

 At Troy we are uniquely constructed to be your one stop free-weight provider as we proudly manufacture three distinct lines:

  • USA, dedicated to offering best-in-class products for the home fitness enthusiast.
  • VTX, dedicated to vertical, specialty fitness and functional training applications.
  • TROY the premier line of patented, quality-engineered free-weight equipment; Troy offers unmatched aesthetics and durability for commercial and institutional facilities.

What started as a modest domestic distribution company has developed into an international network of dedicated dealer partners.

As we continue to grow, TROY Barbell remains committed to investing in new product development, to enriching the lives of our customer and most of all, to ensuring that we continue to deliver unmatched value.


Inflight Fitness produces a sleek line of commercial grade equipment that uses heavy-duty construction, is compact and designed to save space, requires low maintenance, and is a great value overall. InFlight equipment is designed to be durable and easy to use, while engineered to fit every budget.

Inflight Fitness is dedicated to designing and manufacturing only the highest level of strength and endurance fitness equipment.

They offer three lines:

  • CT Line
  • Freeweight Line
  • Multi-Gyms